EGducation Insights
Digital Ads Break Through to Recruit Teachers
THE CHALLENGE: In the current environment, a shortage of teachers coupled with historic numbers of open teaching positions means educators have many choices regarding where to teach, and the factors influencing those choices are changing. As of March 2022, the Diocese...
Digital Advertising to Promote Your School’s Brand
While school marketing goals have remained the same – to fill empty seats – the target audience has changed. Schools are now talking to a new generation of parents who consume information differently than parents did even just five or ten years ago. With the rise of...
Team Spotlight – Colleen
Colleen McQuillan Johnson Communications Strategist Hometown Cedar Rapids, Iowa How did you get into the marketing business? A love of the written word–books, newspapers, magazines–I’ve always loved to read! English and literature were my favorite subjects in...
Employee Spotlight – Leslie
Name: Leslie Stubbendieck Title: Account Executive Hometown: Newark, Ohio but I now call Omaha my home. How did you get into the marketing business? I’ve always been interested in marketing. I started off as a television news producer for the CBS affiliate in...
Part 3: School Marketers Discuss Lessons Learned During COVID
Mar/Comm & Enrollment Management Experts Share their Experiences Part 3 of a 3-part series There’s no question that the COVID-19 pandemic had a significant impact on school communities across the country. As another school year begins, confusion, uncertainty, and...
Part 2: School Marketers Discuss Lessons Learned During COVID
Mar/Comm & Enrollment Management Experts Share Their Experiences Part two of a three-part series There’s no question that the COVID-19 pandemic had a significant impact on school communities across the country. As the 2021 progresses, confusion, uncertainty, and...
Part 1: School Marketers Discuss Lessons Learned During COVID
Part one of a three-part series. There’s no question that the COVID-19 pandemic had a significant impact on school communities across the country. As another school year begins, confusion, uncertainty, and controversy still lingers, dashing hopes that life will be...
A Refresh Can Help Clarify and Enhance Your Brand
A Refresh Can Help Clarify and Enhance Your Brand Sometimes a new perspective can make all the difference. And when it comes to your brand, a fresh viewpoint can serve to clarify your message and offer innovative strategies to remind your constituency and customers...
Why You Need to Include Video in Your Marketing Strategy
Including video in your marketing mix is no longer an option – it’s a no-brainer. Check out these stats from Hubspot’s State of Video Marketing report: 87% of businesses are using video as a marketing tool. 91% of marketers consider video an essential part of their...
Communicating Through the COVID Crisis
Apprehensive teachers. Worried parents. Confused students. As you and other school administrators make plans for the new school year, you’re dealing with a wide range of emotions, new challenges and a lot of questions. While you likely don’t have all the answers,...
Prepare Now for an Uncertain Fall
Uncertainty is the name of the game right now for admissions and marketing professionals at private and independent schools across the country. While many are still trying to finalize enrollment for the upcoming year, they are, at the same time, working through...
Didn’t Meet Your Enrollment Goals?
Registration has come and gone and your numbers aren’t adding up. Do you have seats to fill in your school for the upcoming school year? Wondering what to do next? First, don’t panic. Second, come up with a plan. Based on our past experience working with schools, we...
Marian High School – Renovation
Prayer WallMarian High School went through a $9.2 million renovation that included a new entrance, library and chapel. School officials asked EG to design graphics for two of the new spaces. We created a large entry mural that honored the Servants of Mary and a...
Roncalli Catholic High School – Breaking Through in a Crowded Market
Helping students find their True North and setting them up for future success is the goal of the faculty and staff at Omaha’s Roncalli Catholic High School. But getting that message to prospective families in the crowded Omaha market can be a challenge. Earlier...
Gross Catholic High School – Building on Success
October through January is a critical time during the admissions cycle for many schools – and Omaha’s Gross Catholic High School is no exception. That’s why we recommended that school administrators build on initial success and enhance their digital marketing efforts...
New Ways of Doing School
Large or small… profit or nonprofit… every organization is vulnerable to crisis. They often happen when you least expect them, so it’s important to have a good plan in place to help mitigate damage to your organization’s reputation and possibly its bottom line.
Making the Leap to a Digital Strategy
This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the...
The Benefits of Adopting an Inbound Marketing Strategy
Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget. To make the most of every marketing dollar, many school...
Plan or the Worst – Hope for the Best
Large or small… profit or nonprofit… every organization is vulnerable to crisis. They often happen when you least expect them, so it’s important to have a good plan in place to help mitigate damage to your organization’s reputation and possibly its bottom line.
Brand Consistency In An Inconsistent World
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding.