EGducation Insights
Why All Schools Should Invest in Digital Advertising (No Matter The Budget)
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery.
National Association of Independent Schools Conference Wrap-Up
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools.
A Brand New Focus
In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary.
Social Media Adds to Snow Day Drama
Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen?
Brand Identity – When Should You Refresh
Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity.