This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the...
Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget. To make the most of every marketing dollar, many school...
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an...
Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with...
